Today's dynamic marketing environment has led to a "new order" in which brand builders, more than ever before, want to

Question

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Brand builders want to create a relationship with their target consumers and be a part of their lives. This means instead of just selling to them, they want to be a part of the entertainment or lifestyle that their consumers enjoy. This is commonly referred to as "lifestyle branding" and it has become a popular strategy in today's marketing environment.

Today's Dynamic Marketing Environment Has Led to a "New Order