Global corporations pay big sums to have their names associated with athletes and teams.According to Nike's VP of marketing, what is "the No.1 event in all of sports" in terms of promotional opportunities?

Question

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The World Cup is the most-watched and most-followed sporting event in the world, making it the No.1 event in all of sports in terms of promotional opportunities. It attracts a global audience, and global corporations like Nike pay big sums to have their brand associated with the event and its athletes.

Global Corporations Pay Big Sums to Have Their Names Associated