Scenario 16-2 HollywoodBranding Is a New Promotions Company Formed by Three Former

Scenario 16-2
HollywoodBranding is a new promotions company formed by three former ad execs who had illustrious careers in large multi-service advertising agencies.Over their years in account management and creative work, they developed close ties with a number of Hollywood movers and shakers.Consequently, they feel poised to respond to the business world's growing desire for branded entertainment.But they are aware that they need to continually fight their "old school" ways of thinking about branding, forged in years of working solely with traditional media.
-(Scenario 16-2) One drawback for advertisers when subcontracting out to creative teams or external sources like HollywoodBranding is that

A) they often duplicate the tactics already found in traditional advertising agencies.
B) they resist trying new ideas or taking risks.
C) their efforts may easily clash with the overall company efforts.
D) they do not possess the skills to understand and reach today's consumers.