Direct marketing is an interactive system that uses one or more forms of advertising media to effect a measurable response and/or transaction at any location.

Question

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Direct marketing is designed to elicit a response or transaction from the audience, often through personalized messages, calls to action, and targeted offers. This response can take many forms, such as purchasing a product, filling out a survey, or calling for more information. Direct marketing can be conducted through a variety of channels, such as direct mail, email, social media, telemarketing, or in-person sales. The effectiveness of direct marketing can be measured through various metrics, such as response rates, conversion rates, and customer lifetime value.

Direct Marketing Is an Interactive System That Uses One or More