Though emerging technologies have created exciting new options for direct marketers, businesses have had direct contact with consumers since the early days of Richard Sears, Alvah Roebuck, Les Wunderman, and L.L.Bean.

Question

Quizplus · Accepted Answer

The statement is true as direct marketing has been around for over a century and has evolved with the advent of newer technologies. Richard Sears, Alvah Roebuck, Les Wunderman, and L.L.Bean were some of the pioneers of direct marketing.

Though Emerging Technologies Have Created Exciting New Options for Direct