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What Should Always Be a Key Goal of Direct Marketing

Question 59

Multiple Choice

What should always be a key goal of direct marketing today, one that many for-profit businesses and not-for-profit organizations seem to forget?


A) to build a widespread mail-order operation
B) to create an image for the brand
C) to integrate the message with all other advertising efforts
D) to reach customers across the board rather than consumers in specific markets

Correct Answer:

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