When pet food manufacturers provide product samples and informational brochures to veterinarians, who then recommend them to visiting pet owners, they are conducting influencer marketing.

Question

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When pet food manufacturers target veterinarians as their influencers, it is a form of influencer marketing. The manufacturers are hoping that the veterinarians will recommend their products to pet owners, who trust their veterinarians' expertise and opinions.

When Pet Food Manufacturers Provide Product Samples and Informational Brochures