Beyond its more positive aspects, public relations is strategically used for ____ when adversity strikes-and all organizations will have to face adversity at some point.

Question

Quizplus · Accepted Answer

Public relations is often used as a crisis management tool to conduct damage control when adversity strikes. This can include developing messaging, responding to media inquiries, and addressing any negative public perceptions or reactions. While the other options listed may also be part of a public relations strategy, they do not specifically address the need for dealing with adversity.

Beyond Its More Positive Aspects, Public Relations Is Strategically Used