A regional dairy products manufacturer wants to review its strengths and weaknesses to be better prepared for the future.Which public relations initiative will not only give the firm positive themes to project, but will also provide the current and accurate data that it will need to communicate in the event of an unforeseen problem or negative incident?

Question

Quizplus · Accepted Answer

A public relations audit will provide the firm with a comprehensive review of its current strengths and weaknesses, as well as its past public relations efforts. It will also reveal any potential areas of vulnerability, which will help the firm to be better prepared for any negative incidents that may arise. This information can be used to develop a proactive public relations strategy that emphasizes the firm's strengths or a reactive public relations strategy that addresses any negative incidents. A public relations plan is a tactical document that outlines specific goals, objectives, and strategies for achieving them. While it may incorporate findings from a public relations audit, it is not the same as an audit itself.

A Regional Dairy Products Manufacturer Wants to Review Its Strengths