Corporate advertising that is designed to influence public opinion on issues of concern to the sponsor is known as

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Advocacy advertising is designed to influence public opinion on issues of concern to the sponsor, such as advocating for a particular political stance or promoting a particular cause. Cause-related advertising is similar, but specifically focuses on promoting a particular charitable or social cause. Word-of-mouth marketing is a form of promotion where satisfied customers spread positive messages about a product or brand to others. Image marketing is a strategy designed to create a positive perception of a brand or company in the minds of consumers.

Corporate Advertising That Is Designed to Influence Public Opinion on Issues