Buba Joe's Pizzeria, a fast food chain, wants to expand its customer base. It introduced a new range of vegan pizzas to cater specifically to the vegan market. It also introduced new flavors to cater especially to Hispanic Americans. In this context, which dimension of the business environment is affected the most?
A) The social environment
B) The ethical environment
C) The technological environment
D) The political environment

Question

Quizplus · Accepted Answer

The introduction of vegan pizzas and flavors catering to Hispanic Americans reflects changes in consumer preferences and cultural trends, which are aspects of the social environment.

Buba Joe's Pizzeria, a Fast Food Chain, Wants to Expand