Meria Het, a footwear company, designs formal and casual footwear for White American women. However, to increase its customer base, it introduces a line of footwear for Chinese women in the United States, even though they form only a small market in the country. Which of the following dimensions of the social environment does this scenario exemplify?

Question

Quizplus · Accepted Answer

The scenario exemplifies diversity as Meria Het is expanding its product line to cater to a different ethnic group, thereby acknowledging and addressing the diverse needs of its potential customer base.

Meria Het, a Footwear Company, Designs Formal and Casual Footwear