Brixbee Inc., a European electronics company, has given a domestic firm in Lougard, an Asian country, the rights to manufacture and market its product within Lougard. In this scenario, Brixbee Inc. is most likely involved in _____.
A) foreign outsourcing
B) a limited partnership
C) foreign licensing
D) direct investment

Question

Quizplus · Accepted Answer

Foreign licensing involves granting a company in another country the rights to produce and sell a product within that country.