Freldine is a company that manufactures and sells different kinds of mattresses. Since it does not have any direct retail outlets, Freldine's products are bought by customers from home furnishing stores and e-commerce websites. In the context of customer relationship management, Freldine most likely establishes _____ with its customers.
A) limited relationships
B) partial partnerships
C) full partnerships
D) distinct relationships

Question

Quizplus · Accepted Answer

Freldine most likely establishes limited relationships with its customers because it sells through intermediaries like home furnishing stores and e-commerce websites, which limits direct interaction with the end customers.

Freldine Is a Company That Manufactures and Sells Different Kinds