The water authority of the metropolitan city of Bongkasea put up a sign near all public water taps that read the following: "Turn me off after use because I may not be free of cost in 2050." Which of the following marketing strategies does this scenario best illustrate?

Question

Quizplus · Accepted Answer

The sign is promoting the idea of conserving water by suggesting that it may not be free in the future, which aligns with idea marketing.

The Water Authority of the Metropolitan City of Bongkasea Put