Which of the following is a difference between demographic segmentation and geographic segmentation?
A) Demographic segmentation refers to dividing the market based on how people behave toward various products, whereas geographic segmentation refers to dividing the market based on consumer attitudes, interests, values, and lifestyles.
B) Demographic segmentation refers to dividing the market based on measurable characteristics about people, whereas geographic segmentation refers to dividing the market based on where consumers live.
C) Demographic segmentation refers to dividing the market based on where consumers live, whereas geographic segmentation refers to dividing the market based on how people behave toward various products.
D) Demographic segmentation refers to dividing the market based on consumer attitudes, interests, values, and lifestyles, whereas geographic segmentation refers to dividing the market based on measurable characteristics about people.

Question

Quizplus · Accepted Answer

Demographic segmentation divides the market based on measurable characteristics like age, gender, income, etc., while geographic segmentation divides the market based on location.

Which of the Following Is a Difference Between Demographic Segmentation