In an effort to expand its business, music retailer Musow offers DVD rentals online. In order to understand the trends in consumer interest, Musow has decided to evaluate data of the hyperlinks that customers click when they visit its website. This is an example of how a company can obtain _____.
A) secondary data
B) external data
C) integrated data
D) primary data

Question

Quizplus · Accepted Answer

This is an example of primary data because Musow is collecting new, original data directly from its website interactions to understand consumer behavior.

In an Effort to Expand Its Business, Music Retailer Musow