Operos, a high-end sports equipment manufacturer, sells its products to the public at its own retail outlets. Because of the high price and limited availability of its products, the company has established its stores in limited locations only in the city of Belwick. In the context of distribution strategies, Operos has adopted the strategy of _____.

Question

Quizplus · Accepted Answer

Operos has adopted the strategy of selective distribution because it sells its products through a limited number of retail outlets in specific locations.

Operos, a High-End Sports Equipment Manufacturer, Sells Its Products to the Public