Ursula Corp., a manufacturer of notebooks, makes small batches of particular kinds of notebooks according to customer demand. In this way, it caters to the needs of various customers without increasing the manufacturing cost much. In this scenario, which of the following techniques does Ursula employ?
A)Computer-aided engineering
B)Mass production
C)Adjustable manufacturing
D)Mass customization

Question

Quizplus · Accepted Answer

Ursula Corp. employs mass customization, which involves making small batches of particular kinds of products according to customer demand, in order to cater to the needs of various customers without increasing the manufacturing cost much.