Dazzling Inc., a cosmetics manufacturing company, introduces a new moisturizer at a premium price. Despite this, it is able to generate a large amount of sales and profit from the new product as customers love its anti-ageing and anti-tanning features and do not mind spending more to buy the product. The customers believe that the product is worth its price. In this scenario, Dazzling has incorporated _____ in its business.

Question

Quizplus · Accepted Answer

Dazzling has incorporated effectiveness in its business by introducing a new moisturizer that is highly effective and meets the needs of its customers. It has been able to generate sales and profit at a premium price because customers believe the product is worth its price.