Steagrillz, a restaurant, uses pleasant music and lighting along with impressive decor to attract customers. In the context of a servicescape, the restaurant is attempting to enhance its _____.
A)ambience
B)signage
C)dissonance
D)functionality

Question

Quizplus · Accepted Answer

The pleasant music and lighting, along with impressive decor are used to create a certain atmosphere or ambience in the restaurant, making it more attractive to customers.

Steagrillz, a Restaurant, Uses Pleasant Music and Lighting Along with Impressive