Operos Inc., a multinational company, decides to take charge of its social media advertising that was previously managed by another agency. This scenario best exemplifies _____.
A)outsourcing
B)offshoring
C)vertical integration
D)the critical path method

Question

Quizplus · Accepted Answer

Vertical integration refers to a situation where a company takes control of different stages of its supply chain or distribution channels. In this scenario, Operos Inc. is taking charge of its social media advertising, which was previously managed by another agency, which could be seen as a form of vertical integration.