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New Hires at a Large Packaging Company Are Undergoing the Last

Question 13

Multiple Choice

New hires at a large packaging company are undergoing the last phase of job training. For this phase of the training,they are learning about international business. The training manager explains that it is critical that customers feel they are better off after the transaction than they were before. This describes which important aspect of international business?


A) Customer satisfaction
B) Maximizing transactions
C) Niche marketing
D) Cutting costs
E) Product differentiation

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