Two ways to use culture as a tool for ensuring business success are to employ locals in order to gain cultural knowledge and to adapt products and processes in local markets.

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By employing locals, businesses can gain valuable cultural knowledge and insights that can help them adapt to local norms and customs. Additionally, adapting products and processes to local markets can help businesses better meet the needs and preferences of their customers, which is crucial for success in a global economy.

Two Ways to Use Culture as a Tool for Ensuring