Gerenco is a South American utility company that can be described as a weak competitor with relatively low market share in South American utilities. What strategy should the company consider to gain market entry and development?

Question

Quizplus · Accepted Answer

Creating alliances with stronger competitors or established players in the South American utilities market can help Gerenco gain access to their customer base and expand their market share. This will also provide Gerenco with opportunities to learn from more established companies and improve their operations. Additionally, these alliances will help Gerenco gain credibility and establish themselves as a reputable player in the market.

Gerenco Is a South American Utility Company That Can Be