All of the following are possible bases for segmentation EXCEPT:

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Quizplus · Accepted Answer

Internal variables are not typically used for market segmentation. Market segmentation usually involves dividing a broad target market into subsets of consumers who have common needs and priorities, and then designing and implementing strategies to target them. Geographic, political, economic, and cultural variables are all external factors that can influence consumer behavior and are commonly used for segmentation. Internal variables would refer to factors within the company or product itself, which do not serve as a basis for dividing the market into segments.

All of the Following Are Possible Bases for Segmentation EXCEPT