Conventional wisdom dictates that teenagers are the population segment that generates most of the hot new trends.This has given rise to a new marketing research segment called ________.

Question

Quizplus · Accepted Answer

The term "coolhunting" refers to the practice of identifying emerging fashion, cultural, and social trends among young people, particularly teenagers, and using that information to develop marketing strategies targeted at that demographic. It has become a popular area of market research in recent years as companies seek to stay ahead of the curve and capitalize on the latest trends. The other answer choices do not accurately describe this particular marketing research segment.

Conventional Wisdom Dictates That Teenagers Are the Population Segment That