The single most important cause of failure in international business is:
A)Insufficient capital
B)Poor management
C)Insufficient preparation and information
D)Poor pricing strategies
E)Inadequate staff training

Question

Quizplus · Accepted Answer

Insufficient preparation and information can lead to a variety of issues, including cultural misunderstandings, legal pitfalls, and logistical challenges. Without proper preparation and information, a company is not adequately equipped to navigate the complexities and risks of operating in a foreign market. While insufficient capital, poor management, poor pricing strategies, and inadequate staff training are all potential contributing factors to failure in international business, they are often linked to a lack of preparation and information. Therefore, C is the best choice.

The Single Most Important Cause of Failure in International Business