Executives at Fresh Cut Flowers Company are interested in obtaining data from governments,international institutions,service organizations,trade associations,directories,and other firms.The type of data that those at Fresh Cut Flowers are looking for is called ________ data.
A)primary
B)secondary
C)unstructured
D)qualitative
E)quantitative

Question

Quizplus · Accepted Answer

Secondary data is data that has already been collected by someone else or from other sources, such as governments, international institutions, service organizations, trade associations, directories or other firms. Therefore, executives at Fresh Cut Flowers Company are looking for secondary data. Primary data is data that is collected through a research study specifically designed to address the particular research question at hand. Unstructured data refers to data that has no predefined data model, while qualitative data refers to data that is non-numerical, subjective and based on opinions or attitudes. Quantitative data, on the other hand, refers to data that is numerical and can be analyzed using statistical techniques.

Executives at Fresh Cut Flowers Company Are Interested in Obtaining