Several tools can be used to capture underlying dimensions of social change.When Google announced the development of new software that consumers could download to their mobile phones and receive free turn-by-turn directions,investors fled traditional global positioning system (GPS) makers like TomTom and Garmin.Within hours after Google's announcement, Garmin's shares had dropped by 17 percent and TomTom's by 21 percent.This is an example of ________.
A) foreign market opportunity analysis
B) competitive assessment
C) content analysis
D) scenario building
E) joint occurrence
Correct Answer:
Verified
Q21: When quantitative data are desired,_ and _are
Q22: To be useful to the decision maker,the
Q23: _ activities provide continuous information on political,social,and
Q24: The ideal size for a focus group
Q25: Information collected for analysis with open-ended questions
Q27: Firms are finding that about _ percent
Q28: A research tool using a group of
Q29: _ are usually conducted via questionnaires that
Q30: A(n)_can provide the decision maker with basic
Q31: Typically,Delphi studies are carried out with groups
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