According to the Focus on Entrepreneurship box in chapter 13,Dan Kelley,CEO of Tierra Dynamic Company,boosted international sales from zero to 25 percent of annual revenues.Of the following,what was most important in the international success of Tierra Dynamic Company?
A)Company executives waited for potential customers to seek out the company's products.
B)The company proactively went for the world.
C)The company relied on its reputation to bring success since it had been family-owned for years.
D)The company realized that international customers had the same needs as domestic customers.
E)The company avoided using outside sources of information and support since it had been successful on its own.

Question

Quizplus · Accepted Answer

The most important factor in the international success of Tierra Dynamic Company was that the company proactively went for the world instead of waiting for potential customers to seek out its products. This indicates that the company took a proactive approach and actively pursued international markets, which ultimately resulted in increased international sales.

According to the Focus on Entrepreneurship Box in Chapter 13,Dan