Which of the following is NOT true of licensing?
A)It requires capital investment and detailed involvement with foreign customers.
B)It provides an opportunity to exploit research and development already conducted.
C)It may provide a means by which foreign markets can be tested without major involvement of capital or management time.
D)It is a very limited form of foreign market participation and does not in any way guarantee a basis for future expansion.
E)It may provide a mechanism for corporations in industrialized countries to capitalize on older technology.

Question

Quizplus · Accepted Answer

Licensing does not necessarily require capital investment and detailed involvement with foreign customers. Licensing agreements can vary in terms of the level of involvement and investment required.

Which of the Following Is NOT True of Licensing