Some of the psychological distance seen by firms is based on perception rather than reality.

Question

Quizplus · Accepted Answer

Psychological distance refers to the perceived distance or difference between a consumer and a product or service. It is based on the consumer's perception and can be influenced by factors such as cultural differences, language barriers, and personal biases. Therefore, some aspects of psychological distance seen by firms may be based on perception rather than reality.

Some of the Psychological Distance Seen by Firms Is Based