In public opinion research,the _________ is the group of people whose preferences the researcher wants to measure.

Question

Quizplus · Accepted Answer

The universe, also known as the population, is the entire group of individuals or objects that the researcher is interested in studying. It is the group to which the researcher would like to apply their findings. The sample is a subset of the universe and is used to represent the larger population. The subject group is a term that is not typically used in public opinion research, and the demographic group refers to subgroups within the population (e.g. age, gender, income).

In Public Opinion Research,the _________ Is the Group of People