The tendency in elections to focus on the personal attributes of a candidate,such as his or her strengths,weaknesses,background,experience,and visibility,is known as __________.

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Candidate appeal refers to the personal characteristics and qualities of a candidate that attract voters, such as their experience, charisma, communication skills, and ability to connect with voters. Candidates often highlight their personal attributes in order to appeal to voters and differentiate themselves from their opponents. The focus on candidate appeal is a common feature of modern election campaigns.

The Tendency in Elections to Focus on the Personal Attributes