What do most campaign consultants believe about negative campaigning?

Question

Quizplus · Accepted Answer

Most campaign consultants believe that negative campaigning is effective in influencing voters. Negative advertising can highlight the weaknesses of the opponent and undermine their credibility, making them a less attractive choice for voters. Additionally, negative campaigning can motivate the base of a candidate's party to turn out and vote against the opponent. While negative campaigning can have consequences such as galvanizing the opposition or suppressing voter turnout, it is still considered to be an effective strategy by many consultants.

What Do Most Campaign Consultants Believe About Negative Campaigning