Units of communication, such as words, paragraphs, and books, are not the units of analysis in content analysis.

Name: Units of communication, such as words, paragraphs, and books, are not the units of analysis in content analysis.
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In content analysis, units of communication like words, paragraphs, and books can indeed be units of analysis, as the method involves quantifying and analyzing the presence, meanings, and relationships of such words and concepts within texts or sets of texts.

Units of Communication, Such as Words, Paragraphs, and Books, Are