A firm's sales forecast is usually based on

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A firm's sales forecast is usually based on both internal factors, such as historical sales data and pricing strategy, as well as external economic factors, such as competitor behavior and overall market trends. Additionally, sales force estimates of demand may also be taken into consideration, but this alone is typically not sufficient as it may not account for the broader market dynamics. Accounts receivable experience may also provide insights into past sales performance, but it is not typically the primary basis for a sales forecast.

A Firm's Sales Forecast Is Usually Based on