Which pricing strategy uses advertising to manipulate the customer's judgement of value?

Question

Quizplus · Accepted Answer

Psychological pricing involves using advertising and marketing techniques to manipulate customers' perception of the value of a product or service. This can include using odd pricing (such as pricing products at $9.99 rather than $10.00) or emphasizing the perceived quality or luxury of a product to justify a higher price.

Which Pricing Strategy Uses Advertising to Manipulate the Customer's Judgement