Sales promotion is aimed at developing long-term relationships with customers.

Question

Quizplus · Accepted Answer

Sales promotion is typically short-term in nature and is focused on increasing immediate sales and attracting new customers. It is not necessarily aimed at developing long-term relationships with customers, although it can be used as part of a broader marketing strategy to achieve this goal. Building long-term relationships with customers often requires a focus on customer service, product quality, and other elements of the marketing mix.

Sales Promotion Is Aimed at Developing Long-Term Relationships with Customers