In relation to car advertising displaying fast cars,a former Volvo marketing manager said,'The marketer's desire to showcase their product's attributes needs to be tempered with a realistic sense of corporate citizenship'.This demonstrates concern with the company's:

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The former Volvo marketing manager's quote indicates that they were concerned with the company's responsibility towards health and safety, as advertising fast cars could potentially encourage reckless driving and endanger the public.

In Relation to Car Advertising Displaying Fast Cars,a Former Volvo