Skins,a manufacturer of high-end athletic gear,had bragged in its advertising that it did not pay athletes to wear its clothes,with its award-winning jingle,'We don't pay sports stars to wear our products.They pay us'.The campaign was highly successful,but was also fraudulent,as the firm later admitted to the ACCC (Australian Competition and Consumer Commission).The ACCC forced the firm to pay court costs and place expensive corrective advertisements.Yet several years later,the client Jaimie Fuller of Skins maintained that,'he still believed the essence of the campaign was rooted in truth'.Explain how the client and its advertising agency might develop such an impression,and what lessons can be learned from it.

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The Answer of Skins,a manufacturer of high-end athletic gear,had bragged in its advertising that it did not pay athletes to wear its clothes,with its award-winning jingle,'We don't pay sports stars to wear our products.They pay us'.The campaign was highly successful,but was also fraudulent,as the firm later admitted to the ACCC (Australian Competition and Consumer Commission).The ACCC forced the firm to pay court costs and place expensive corrective advertisements.Yet several years later,the client Jaimie Fuller of Skins maintained that,'he still believed the essence of the campaign was rooted in truth'.Explain how the client and its advertising agency might develop such an impression,and what lessons can be learned from it.

Skins,a Manufacturer of High-End Athletic Gear,had Bragged in Its Advertising