Consumer behaviour describes how individuals or groups select,purchase,use or dispose of products.It also describes which of the following?
A)The needs marketers serve in a holistic way
B)The ways advertisers decide upon whom to focus their efforts
C)The ways retailers select merchandise
D)The needs motivating those behaviours
E)The prices at which profits are maximised

Question

Quizplus · Accepted Answer

Consumer behaviour not only describes the actions of individuals or groups in selecting, purchasing, using or disposing of products, but also describes the underlying needs and motivations that drive those behaviours.

Consumer Behaviour Describes How Individuals or Groups Select,purchase,use or Dispose