________ refers to the degree to which consumers are engaged in making a product decision or attending to an ad.
A)State of mind
B)Engagement
C)Satisfaction
D)Involvement
E)Both (a)and (c)

Question

Quizplus · Accepted Answer

Involvement refers to the level of consumer engagement in making a product decision or attending to an ad. It can be classified as high, medium, or low depending on the level of personal importance or relevance the consumer assigns to the product or the ad.

________ Refers to the Degree to Which Consumers Are Engaged