Which of the following is NOT considered a consumer category of brand relationship?
A)Innovators
B)Ex-users
C)First-timers
D)Switchers
E)Regulars

Question

Quizplus · Accepted Answer

Innovators are not considered a consumer category of brand relationship. The other options, including ex-users, first-timers, switchers, and regulars, are all examples of consumer categories of brand relationships. Innovators are typically associated with the adoption of new technology or products, rather than a specific brand relationship.

Which of the Following Is NOT Considered a Consumer Category