A group of people identified and selected by the marketer,with similar needs and characteristics and who are most likely to be receptive to the marketer's product and messages,is known as a ________.
A)market segment
B)viable segment
C)sustainable segment
D)viable market
E)target market

Question

Quizplus · Accepted Answer

A group of people identified and selected by the marketer, with similar needs and characteristics and who are most likely to be receptive to the marketer's product and messages is known as a target market. Market segment refers to a broader group of customers with similar characteristics, while viable segment and sustainable segment are not commonly used terms in marketing. Viable market refers to the total possible number of customers who could potentially purchase the product, but it is not a specific group selected by the marketer.

A Group of People Identified and Selected by the Marketer,with