The Thrills'n'spills Holiday company chooses to divide the holiday market into those who like to be quiet and relax on holiday and those who are gregarious and love adventure.This would be an example of which type of segmentation?

Question

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The segmentation based on whether customers prefer a quiet and relaxed holiday or an adventurous and gregarious one is an example of psychographic segmentation. Psychographic segmentation considers people's lifestyle, interests, personality traits, values, and opinions to divide the market into distinct segments. In this case, Thrills'n'spills Holiday company is dividing its market based on people's preferences and attitudes towards holiday activities rather than demographic, geographic, behavioural or benefit segmentation.

The Thrills'n'spills Holiday Company Chooses to Divide the Holiday Market