The emphasis on youth marketing is changing as proportionately fewer babies are being born and the baby boomers age.

Question

Quizplus · Accepted Answer

As fewer babies are being born, there are fewer young people in the population. Additionally, as baby boomers age, their purchasing habits and interests may shift away from products traditionally marketed towards youth. Therefore, the emphasis on youth marketing is changing.

The Emphasis on Youth Marketing Is Changing as Proportionately Fewer