In which type of research are research methods a part of actual purchase and use situations,so that the consumer is a recipient and direct beneficiary of the information?

Question

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Embedded research involves conducting research methods as a part of actual purchase and use situations, where the consumer is a direct beneficiary of the information gathered. This type of research allows for real-time feedback and insights that can help improve the overall experience for the consumer. It can include methods such as on-site surveys, customer observation, and usability testing.

In Which Type of Research Are Research Methods a Part