________ is the process of determining objectives,deciding upon strategies,and identifying the resources required for implementation.

Question

Quizplus · Accepted Answer

The process described in the statement is known as strategic planning. Marketing planning involves developing a specific plan of action for marketing activities, while marketing research is the process of gathering information to inform marketing decisions. Strategic research is a broader term that can refer to any research conducted to inform strategic decisions, not necessarily specific to marketing. Advertising planning is a subset of marketing planning that focuses specifically on developing advertising campaigns.

________ Is the Process of Determining Objectives,deciding Upon Strategies,and Identifying